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Hard to conceive of today, but the book was a top 100 bestseller for almost a year.Since then, over a quarter of a million people have stopped by to ask for the first four sample chapters.We saw the same commercials, bought the same stuff, discussed the same TV shows.Marketing was in a groove - if you invented a decent product and put enough money into TV advertising you could be pretty sure you'd get shelf space in stores.This is a book about the attention crisis in America and how marketers can survive and thrive in this harsh new environment.Smart marketers have discovered that the old way of advertising and selling products isn't working as well as it used to, and they're aggressively searching for a new, enterprising way to increase market share and profits.As the marketplace for advertising gets more and more cluttered, it becomes increasingly difficult to interrupt the consumer.
Bowling Green State University professors of gerontology, Dr. The study authors also delved into the question of which features make a dating site a good fit for seniors.
And if the ads were any good at all, people bought the products.
About ten years ago, I realized that a sea change was taking place.
Permission Marketing is a fundamentally different way of thinking about advertising and customers. I remember when I was about five years old and started watching television seriously.
There were only three main channels-2, 4 and 7, plus a public channel and UHF channel for when you were feeling adventuresome.